1. These figures look high in the favor of recruiting independent and semi-independent brokers. Calculations are that it should be easy to have 100 agents. However when you relate that to the agents that you really want. the figures change. You know have 450,000 true brokers representing an average of 3 insurance companies. So a recruiter has realistic chances to have 135 broker contract if they were average,

Few insurance brokerage directors targeting brokers are average, but instead a very diverse group. Its also true that the statistics reveal only 1/3 or brokerage directors or marketing directors, have over 135 agents.

2. This reasoning is hard to understand, yet true. A steady flow of agent recruiting is the lifeline for many insurance companies. Despite this logic too many of the company employed recruiters have never sold a life insurance policy. This sounds like inviting over an expert care mechanic to remove your computer virus. Top recruiters are very well versed that being experienced in selling insurance products. .makes it easier to relate to signing up a prospective broker.

3. The recruiter believes the best of recruiting prospects are insurance agents with 1 to 4 years experience. This style of recruiter has no sense of longevity, either in the agent lasting with the company or his own career longevity. 90% of the inexperience health and life agents will be insurance career finished before reaching 4 years. Mail these non-brokers and get a stack of leads. They respond to everyone, yet do nothing..

If you have an exceptional career opportunity offer to present, concentrate on brokers with 4 thru 12 years experience. Many agents and brokers make company changes and add products during this time period.

4. Having a career makeover within the same company. Some large insurance companies each year make the transition from operating as career agencies only. The company opens a new division devoting to procuring the sales of insurance brokers. This recruiter may be a solid company man, but the independent word of brokerages is a whole new realm. You are pushing the broker to be independent, yet you yourself are not, and probably never will be.

5. Recruiters on a Set Salary. Similar to the above situation, the recruiter is an employee of the company, and paid a monthly salary. Pay increase stimulations are some of the sweetest carrots for insurance recruiters. Without an incentive, the recruiter will probably slack off.

6. Noticeably Works Out of the House. Many insurance recruiters have an auxiliary office at how or house their whole operation in a portion of the house. If this helps free up more money for a recruiting campaign, it is a fine concept. HOWEVER, the barking dogs, cat calls, and barfing babies are not pleasant background music.

7. Is anyone there alive? This type of agent marketers always has the telephone answering machine on, In additional you phone call is responded back to with an email. The broker must then take the time to respond back to the previous email. Finally the agent contacts the recruiter successfully on a static cell phone connection. That makes a broker wonder if the recruiter eats, sleeps, and works out of his car.



Article Source: http://EzineArticles.com/?expert=Donald_Yerke

1. It is far too easy to find a multi-level contract where you can earn overrides on brokers you recruit to sell insurance products. Some extremely well established insurance marketing organizations provide almost all brokers to start out with a MGA, Managing General Agent contract. The Managing General Agent wins with higher personal commissions, his producers win with decent policy payments, and of course the insurance marketing organization signs up more independent agents and receives higher sales volume.

This creates a recruiting problem for the other sales agent recruiters. They now have a new generation of casual brokers with higher level contracts, often trying to break into the insurance marketing ranks.

2. The insurance marketer has not given an exclusive territory with the soles right to market the insurance company's product or entre product line. As the insurer frequently leaves their home office in the mix for contracting a mess is created. The newest issue of a major insurance publisher may contain 3 different firms t successful full-time marketers. As a result of poor training or knowledge, with the next 3 years a total of 47% of today's insurance marketers with be with us 3 years from know.

4. Nor stay up to date with news affecting recruiting. Currently a big misconception exists that telemarketing only applies to Consumers lists. Marketers are anxious to get telephone numbers to start calling agents, semi-independent agents plus independent brokers. None of these categories are expect from the FTC rulings. There call on of 3 styles of agents with a do-not-call listing and you many be looking at the help wanted ads, along with a fine up to $11,000. CAUTION All cell phone numbers are protected, so do not call them.

5. Insurance agent recruiters are suppose to be effective at contracting good agents. There is not said that they must slave away at the phone, trying to reach their ideal agent. If you are going to call lots of agents, hire an outside marketing firm, or a person you can train for about $10.00 per hour. Ask yourself how much is worth? Hopefully it is worth more than $10.000 per hour.

6. They do not understand the advantages and faults of emailing insurance brokers. First there is not a phone book like directory of independent insurance agents. Most agents have a total of 3 different ones, and during the course of 12 months will drop one, and add an additional ones. Agents do no feeling like that are just a number, one out of 1,500,000 to be more exact. When agent email blasting is done, many have some form of email blocker stopping your message,. Other statistics show that 2/3 of emails are never read.

The advantage of emailing insurance agents. These should be agents so already have under contract, or leads of prospective agents you are following up on. ALWAYS get their email address. Some agents hesitate up to 7 months before deciding to contract. Sending a series of monthly emails may easily pay off.

ONCE YOU UNDERSTAND ALL THE REASONS AGENTS RECRUITERS FAIL, IT BECOMES EASIER TO STAY OUT OF THE DANGER ZONE.



Article Source: http://EzineArticles.com/?expert=Donald_Yerke

As someone who's been around the block 10 times with websites, I can tell you unequivocally the BEST solution for totally professional, VERY CHEAP, and totally user friendly (able to be edited by you, online without having to know anything about code) is Wordpress.

You can use Wordpress as a blogging software, or you can use it as your website templates, and it's totally free and very Search Engine friendly.

After wasting thousands on websites in the past I finally got smart and here's what I did and here's what you should do as well.

3 Steps To Fast, Easy and User Friendly Insurance Websites

1. Go to rentacoder.com, put up a bid for a web designer from the Philippines to install a wordpress blog on your site.

Bid for less than $50 bucks.

You can open up the search for more countries, but I've had nothing but good results working with Philipino dudes. Working with clowns from other countries has been a nightmare. ( Avoid India at all costs).

2. Then search google for "wordpress templates" and you can find some awesome, free and professional templates for your use.

3. Choose your coder and template, and there, you've got a site up in no time flat.

This is the BEST website solution that exists on the market today, especially for guys like us who aren't web geeks.

Remember to create an opt in box on your landing page so you are sure to capture your prospects information when they land.

A website should be used for one thing and one thing only: That is to capture contact information from your visitors. That is obviously what we want, a lead to sell our insurance to.

So how do you do it?

The simplest way is to offer something of value to them. A CD is still a great tool to use as a lead generator. Offer an audio cd on "How to Avoid Wasting Money on Your Insurance." if they input their information in on your site, and BINGO, you've got a new lead.

You can use aweber.com to follow up via email, they are cheap, only 20 bucks a month for email autoresponders, and they do a great job.



Article Source: http://EzineArticles.com/?expert=Peter_Ryan

My wife's grandma lives in the Blue Ridge Mountains of North Carolina. Her mom grew up using an outhouse, and without any heat in the home.

Ma Betty (grandma) used to make moonshine and the family would use it for virtually any ailment they had.

Well, I've got some insurance moonshine for you that will cure your lead problems. I don't know how you are currently generating insurance leads, but most agents "say" the get customers through referrals or by painfully picking up the phone and cold calling. Hopefully you've realized now that there IS a better way to generate business than through cold calling.

As an agent, I spent years hammering the phones trying to "beg" people to meet with me or let me give them a quote and, of course, I always told them I could save them money, or get them a low price. If you have ever been in that position, it is horrible. My good friend, Big Commission, who is also an insurance agent once told me if you are positioned incorrectly in the customer's eyes, you are no better than the door-to-door salesman...just above pond scum in most of your clients eyes.

The secret is through direct response marketing. Direct marketing for insurance is no different than any other direct marketing except you have to be careful of whatever state regs you have.

The outline for Effective Direct Marketing is this:

1. Attention

2. Interest

3. Desire

4. Action

5. Irresistible Offer

Part of the Direct Marketing formula is creating a good offer.

The big challenge in insurance is that most states have rules about rebating, so you can't really offer a cool premium, ipod, or giveaway. Instead just offer more information. Offer a report titled "7 secrets you must know before buying your next auto insurance policy". This creates an element of expertise for you as the advisor, plus gives you the opportunity to be different than other agents.



Article Source: http://EzineArticles.com/?expert=Peter_Ryan