Seniors Retirement Savings placed into an equity-indexed annuity was burned. Do financial representatives have enough steak and credibility left to alter an equity-indexed annuity into safer senior retirement savings? With stability absent, should a senior's shaky annuity foundation still be indexed on an equity basis or changed?

Equity-indexed annuity sales seemed like the perfect solution to insurance companies trying to gain ground on total assets maintained in relation to their competitors. Financial representatives are be paid highly rewarding commissions, while the insurers maintain a good profitability margin. Consumers, especially the wealthy and elderly were easy to convince hold fast their retirement savings could increase. Past performance history showed saving stability and better returns than other investment opportunities. Seniors took the bait, financial reps reeled in the cash, and insurance companies profited from the catch. However seniors were never explained the crushing economic effects of surrendering all or part of their EIA policy.

An EIA, equity-indexed annuity, is similar to a hybrid mixture of mixing together features from fixed annuities and variable annuities. A guaranteed interest rate is paid out by fixed annuities. This is a similar concept to bank certificates of deposits, which many seniors had their retirement savings stability banked on. However, fixed annuities could provide higher rates and add on attractive riders than plain CD's could not. Variable annuities use sub-accounts; similar to choosing mutual fund portfolios to invest in, where you invest in the stocks of many companies.

The advantage of the equity-indexed annuities is taking the best features of fixed and variable, and allowing you to accumulate retirement savings or receive a monthly income from the accumulated values. So not only is the participant receiving a minimum interest rate, but share in the stock market, which tends to gain in value. Now it became possible to without the associated risks, earn stock market returns. Until recently, some insurance companies proclaimed it almost sold itself.

The financial representative could earn up to 10% in commissions for finding someone to invest. Selling one of these annuities with a face amount of just $50,000 could result in $5,000 commissions. Before the economic downturn, over 120 billion dollars were invested in indexed annuities, many sold to seniors who are usually not the most suitable purchasers if they are seeking retirement savings stability. Combining the tremendous stock market plunge, with initial fees, and high surrender charges EIA, equity-indexed annuity products have badly burned the wealth and the seniors.

WHAT SHOULD THE FINANCIAL REPRESENTATIVE DO? If you talk to a senior that current has an EIA, ask them personally about their feelings. Would getting out of the EIA, despite the surrender charges imposed be a true solution? The potential client has true feelings about stability, and being asked again to take risks is not right. If the equity-indexed annuity was sold to them by an inexperienced insurance/financial representative, that person is probably already out of the business. A lifetime income annuity also recognized as an immediate annuity could be solution. A guaranteed income sure beats one based on an EIA chance. This chance taken, is sending too many semi-wealthy individuals struggling to now adjust to a middle-income lifestyle.

For the future of annuity salespeople who have experience, honesty, and trust building qualities this economic disaster should be viewed as a great opportunity for gaining clients and a strong reputation. For agent trainees of improperly titled financial pretenders both are losing clients they never should have pursued. These imposters are getting a permanent kick out the door. This is just treatment for them and the insurance company that hired them for taking advantage of so many seniors and transferring the wealth of many people's assets and retirement savings into a devastating nightmare.

Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon this summer. It is loaded with great insurance marketing, brokerage, sales, and recruiting information.


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Compelling Responses using strategy words placed in insurance headlines overwhelm readers. Eyeballs pop and emotion rips with strategy word phrases pumping adrenaline into insurance headlines. Enough dynamite is released, compelling results that double response rates. The cheapest and fastest strategy is using intriguing headlines to conquer your key insurance marketing battleground.

Grabbing undivided attention with new client audiences causes driving the message home, and rocking the client's world enough is the only compelling way to ensure response rates that can double. The strategy words using laser precision are planted into the insurance headline of the message. This authentically trumps conventional tricks and grunt work by instantly driving a fork in the road for the prospect to either use a thinly veiled excuse to block the mouth of the pathway or continue reading your perfectly balanced message. Since the insurance headline is your marketing bonanza, magnify effectiveness and send your competitors back on the chain gang.

Using strategy words produces compelling words, as that exactly why you have read this article so far. You will be provided with a whole list of these emotionally challenging word phrases to not only use in the insurance headline but to integrate in perfect balance throughout your response pounding message. Strategy words using in the above paragraph to compel encouragement to keep reading include laser precision, authentically trumps, thinly veiled excuse, perfectly balanced, marketing bonanza, magnify effectiveness, back on the chain gang, grunt work, fork in the road, and undivided attention. Use word phrases like these 10 are mightier than the sword to double the rate of attention and response received.

So much mail is pitched for the same reasons and chilly cold calls are frozen connections. The main reason for data processing was not utilized, making certain delivery was attempted on eager qualified prospects. The can be overcome by exploring the world of target marketing where only prime prospects are aimed at. The second reason is that you might have had a live client fall asleep with you initial introduction. After that, nothing could resurrect the person enough except to pitch your message or slam down the phone. Your message must start with an explosive motivational message and continue the fireworks until you make sure your communication rates a response to being interested in talking more about insurance products.

So far, you have received only 10 compelling word phrases to double your responses rates with superior motivation driving insurance headlines. Here are another 10 to zoom your quest to be the best. These phrases are move heaven and earth, 101 ways to benefit - these 3 most, a free gift for replying, accomplish the impossible, a gold mine of information, adrenaline rush, act now for this bonus, all applicants approved, affordable alternative, and allstar lineup of products.

Why stop now? Here are another invaluable dozen to see results soar. These insurance headline phrases are: alleviate the pain, all aces, always a knockout, action-packed, an explosion is coming, announcing the newest edition, around the clock services, ask yourself this question, alternative strategies, amazing discovery, attractive investments, and at last it has arrived.

Hint: It takes me almost as long to write a headline and the first few lines of message communication as the remainder of the action resulting piece. Obtaining double response rates or higher makes it all worthwhile.



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A professional financial investment advisor sounds like a great title. Yet few "professional financial advisors" seek the right people to sell a fixed annuity income investment. To sell a fixed annuity income plan to an already qualified prospect is easy.

You did not ask me. Your guideline statistics ruled me out as being a fixed annuity income plan Your assumptions got you into trouble as you had no competition where spreadsheets and company comparison analysis was needed. You would not have had to fight off any objections to making a decision. You cannot have a sales opportunity when you do not know how to spot one. After all this, can you still call yourself a qualified professional financial investment advisor?

Your first wrong assumption When you decided or were directed by your sales manager to sell financially related products, you were told the style of people not to waste your time on. Almost all true advisors to investors, along with agency crowned financial representatives are headquartered in the more prosperous suburbs of large metropolitan areas. This way the rep is in close proximity to where their key clients work and live.

WRONG Pounding out freezer burned cold calls and mailers could provide a steady stream of willing investors with sizable assets. However, representative after representative is virtually knocking down their doors. Did ever think that the more unique businesses owners can choose to operate out of any location in the United States. To get away from the concrete jungle, their business is easily located in a smaller town, and still easily accessible. As their business location avoids rush hour traffic, likewise the home is also in a less populated zip code. You want to go by the teachings of your predecessors so you avoid prospects in more remote as they do not appear to fit the mode.

Your second wrong assumption As an advisor selling financial investments you want to work exclusively with executives, and business owners of a certain asset level. A list broker gets instructions by you to target zip codes where the average income is over $100,000, the house worth more than $500,000 and personal liquid assets a similar amount. Zip codes can be very deceiving for giving pinpointed fixed income information. Averages can be misleading, as a $50,000 income and a $200,000 income average out to be $100,000. There could be a large number of manufactured home communities with residents averaging $25,000 income hiding higher earning individuals. You might be wrong that using zip code selection is a good fixed annuity income strategy.

Your third wrong assumption You receive purchase a guide or lists showing the highest income workers in an area. Attorneys, physicians, and physical store owners would be among the top prospects listed. It is natural to assume that not anyone not on your occupational list or wealthy senior over 65 is worth pursuing. The non-workers as they must be bums, stuck in the middle class, or sliders on other people's income. What about people that are social security disabled or who inherited money? You completely ignore that possibilities exist.

I failed all your assumptions - I do not live or work in a large affluent metropolitan suburb. My zip code contains a few manufactured homes, many hometown USA houses, along with an abundance of beautiful lakefront small lake homes. Since I am on Social Security Disability, my income puts me in a lower bracket.

How you could have wisely spotted me My homestead is on 55 acres in a zip code of lots averaging a half to full acre. From the county office, you could have located me on a plat mat by acreage. Likewise, the tax rolls would show the excessive homestead taxes that I paid. You could have spotted dividends earned on mutual funds, when I formerly had twice as much value in them. From an internet search, you would have discovered that I own more than one piece of property. You could have checked for Corvette owners and found that I own a few.

These are all simple clues, which a flood of professional financial investment advisors could not figure out. Before the economic downturn, if even one had figured this out, he or she would have made a worthwhile fixed annuity income sale. Here is another underground method to finding overlooked leads. Look at the newspaper obituaries posted where services take place at upscale funeral facilities. This is digging, not grave digging. Right there are a listed supply of names and cities of people who may come into inheritances, or be soon changing their lifestyles.

Remember that to make money in insurance or as a financial investment advisor, adapt to conducting business in a different manner than everyone else.



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