1. It is far too easy to find a multi-level contract where you can earn overrides on brokers you recruit to sell insurance products. Some extremely well established insurance marketing organizations provide almost all brokers to start out with a MGA, Managing General Agent contract. The Managing General Agent wins with higher personal commissions, his producers win with decent policy payments, and of course the insurance marketing organization signs up more independent agents and receives higher sales volume.

This creates a recruiting problem for the other sales agent recruiters. They now have a new generation of casual brokers with higher level contracts, often trying to break into the insurance marketing ranks.

2. The insurance marketer has not given an exclusive territory with the soles right to market the insurance company's product or entre product line. As the insurer frequently leaves their home office in the mix for contracting a mess is created. The newest issue of a major insurance publisher may contain 3 different firms t successful full-time marketers. As a result of poor training or knowledge, with the next 3 years a total of 47% of today's insurance marketers with be with us 3 years from know.

4. Nor stay up to date with news affecting recruiting. Currently a big misconception exists that telemarketing only applies to Consumers lists. Marketers are anxious to get telephone numbers to start calling agents, semi-independent agents plus independent brokers. None of these categories are expect from the FTC rulings. There call on of 3 styles of agents with a do-not-call listing and you many be looking at the help wanted ads, along with a fine up to $11,000. CAUTION All cell phone numbers are protected, so do not call them.

5. Insurance agent recruiters are suppose to be effective at contracting good agents. There is not said that they must slave away at the phone, trying to reach their ideal agent. If you are going to call lots of agents, hire an outside marketing firm, or a person you can train for about $10.00 per hour. Ask yourself how much is worth? Hopefully it is worth more than $10.000 per hour.

6. They do not understand the advantages and faults of emailing insurance brokers. First there is not a phone book like directory of independent insurance agents. Most agents have a total of 3 different ones, and during the course of 12 months will drop one, and add an additional ones. Agents do no feeling like that are just a number, one out of 1,500,000 to be more exact. When agent email blasting is done, many have some form of email blocker stopping your message,. Other statistics show that 2/3 of emails are never read.

The advantage of emailing insurance agents. These should be agents so already have under contract, or leads of prospective agents you are following up on. ALWAYS get their email address. Some agents hesitate up to 7 months before deciding to contract. Sending a series of monthly emails may easily pay off.

ONCE YOU UNDERSTAND ALL THE REASONS AGENTS RECRUITERS FAIL, IT BECOMES EASIER TO STAY OUT OF THE DANGER ZONE.



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