Are you tired of throwing money at supposedly hot internet leads that aren't? What if you could generate your own real leads through the internet? Think it's impossible? Well, it's not.

Yes, you can generate your own internet leads for highly qualified prospects. All you need is a simple one page web site to do it. Before you get started there is a common misunderstanding you'll want to avoid.

Most people think their website is a marketing tool. Wrong. Your website is a sales tool.

In your case your web page is selling your web visitor on the idea of giving you their name and email address in exchange for something they want. This first sale is important for two reasons. First, by giving you their email address they're giving you permission to market to them over time until they're ready to buy. Second, this is the first step helping you to filter your prospects for the people ready to buy now.

You can put up a one page web site for almost no cost. It's so easy to do anyone can do it. There really isn't anything keeping you from having a one page website and generating your own leads.

As you build your web page there are three questions you must answer for any visitor you send to this web page. The first thing you must do is confirm the visitor is in the right place. Your marketing communication sent them to this page.

They took the time to visit the page because they're interested in your marketing communication. Once they get there the easiest way you can confirm for the visitor that they're in the right place is to use the same language you used in your marketing communication to get them there. Eliminating this confusion means more of your visitors will get to the next question in their minds.

Now that they know they're in the right place they next want to know what they can do on this page. When you give the visitor options and have links that take the visitor away from this page you're increasing the likelihood that visitor will leave your web page without doing what you want them to do. Keep it simple by giving the visitor one and only one option on this page.

Finally, your visitor is going to ask themselves if what they can get is of greater value than the cost of sharing their information with you. That means you have to give your visitor information you know they want.

And there you have it. As easy as one-two-three you're generating your own highly qualified hot internet leads increasing your sales.

Discover the "7 Steps to Turning Your Business into a Top Producer" Selling more Insurance


Article Source: http://EzineArticles.com/?expert=Cheryl_Clausen

GROUP ONE The largest group of agents possessing a life insurance license. They are represented by 900,000 salespeople strong. These are split into 2 sub categories. The first are the newer agents all licensed 4 years or less. The second categories contains all levels of experience. These are the overly captive agents sell a multiple group of products. They are the familiar Allstate, Nationwide, S.F., Nationwide, Geico and similar agents.

GROUP TWO The smallest group of life licensed agents Their total base would amount to around 120,000. The largest portion would be wirehouse stockbrokers. Following this are the home office sales departments plus the financial institutions.

GROUP THREE Nearly 480,000 professional agents and brokers compose this last group Although they write a tremendous amount of annuities and health policies, here we are only concerned with life insurance market share. Size wise this group amounts to slightly less than 1/3 of the total licensed life agents Formally they are better know as the semi-independent agents and independent brokers.

HOW MARKET SHARE IS CHANGING Despite all the new products and rapid advancement into financial planning one group's market share is declining. This is happening yearly even though the agent base is annually increasing. The gigantic group of agents in Group One now accounts for under 24% of all life sales. The Group Two agents remain rather consistent with their 8% share. Commanding the lions share of 68% is the third group Each year among them there is an increase in percentage of sales. Its rather amazing how 32% of the total agents can write 68% of the business.

UNDER THE NUMBERS MICROSCOPE Working out the figures mathematically I was curious to find out more relational meaning. How many agents would have to be recruited from the Group One agents just to equal the average performance of just one Group Three experienced pro? The figures of 1.875 times 2.833 gave me the answer. The answer was 5.3 agents That means that hiring 5 from the first group was the equivalent of one agent from the last group Group 2 agents were not considered as they are not recruitable.

FURTHER NUMBER CRUNCHING Let's look closer at the semi-independent agents and the independent brokers. A subset of this group can be sectioned out. I call this group the "responders". This means they respond more often to contracting opportunities for life insurance products, and have more experience under their belt. This subset makes up 40% of the total in group three. Doing some number crunching, it shows this 40% of producers, wrote 70% of group three life cases. Using these figures illustrates that one out of 7 agents write 47.6% of the total life insurance market share available. Further calculations show that one average producer from this elite group is worth 8.48 salespeople from the group one agents.

CAN YOU BENEFIT FROM THIS ARTICLE? If you are an insurance marketer to insurance agents or a company recruiter of licensed agents you sure can. It is very simple. It costs exactly the same for postage and printing no matter which agent you mail. Spend the necessary money to get a list of the very premier "responder" agents You want the agents that dominate the life insurance market share.



Article Source: http://EzineArticles.com/?expert=Donald_Yerke