Recruiting insurance agents can be time consuming and expensive, but it doesn't have to be. Most carriers and FMOs tend to focus more on traditional marketing like participating in conferences, sponsoring trade shows, direct mail and magazine advertising.

While there is nothing wrong with this approach, there is a more effective way of attracting qualified insurance producers: Email Marketing.

Recruiting agents with email marketing is:

* Cheap: Generally you can deliver your marketing message to 500,000 agents for under $4,000. Compared to a direct mail piece, this saves you $10's of thousands of dollars.
* Fast: Campaigns can be launched in days vs the months of preparation in setting up a conference, trade show or seminar.
* Trackable: Recruiting agents through email marketing allows you to know right away how effective your campaign is. You'll be able to see how many agents visited your website. You'll also be able to track online agent inquiries with a Contact Us form.

You may also consider coupling your email campaign with a "landing page". This is a one-page website that details your offering to the agent with a form the agent can fill out to be contacted. This is helpful because it allows you to provide more information than there is space for in an email, as well as capture the contact information of interested agents.

There are many companies out there offering email recruiting solutions for the insurance industry. Make sure to do your homework. Ask for references. If they have happy customers working with them now, odds are you will be happy working with them too.

Make sure they are CAN-SPAM compliant, have been in business for at least 5 years, can provide references, and have a professional website. Doing your homework beforehand will save you time and money.



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