Often the going price for an internet generated life insurance lead is around $15.00. However some vendors might charge $6.00 and others $45.00. The internet lead costing $6.00 generates more interest than the rest, and countless agents leap forward in a raging fire to miss the prize and receive third degree burns. A true qualified lead allows you to present your insurance product to an interested prospect that is medically and financially qualified.

Be careful if you purchase a shared non-exclusive lead. These recycled leads are the lowest cost, and for good reason. If the lead firm says they will sell this same shared $10.00 lead to 6 other agents, double that figure. Perhaps your normal closing rate is 35%. With this style lead you might close 10 percent. Now your lead in reality cost you $35.00 plus extra time and gas. $Over 100.00 total would probably be the total cost to make a sale.

An additional choice you have is the exclusive luxury lead. You are the only agent calling on the internet that will get this lead. That's true in part. Here's a tip that has dawned only on a tiny amount of internet lead buyers, and should save you hundreds. Not being in the business of selling internet leads to agents, this is a freebie tip.

Check closely to see if the internet lead company selling you the exclusive lead is licensed to sell insurance. Examine their web site entirely, looking for the form clients fill out asking for insurance. If you can't find the form, ask the internet firm where on the internet you can see it. If they are reputable they will tell you. Does the client first have the opportunity to buy the policy directly from them. Are they rehashed? Another internet firm that sells insurance direct to consumers over the internet, may have sold them the lead, after the 1st firm could not convince the client to buy. What closing ratio opportunity do you potentially have on the Exclusive lead?

Another tip. Some internet insurance lead producing firms receive 90% or 100% of their leads from shotgun email blasting. Sometimes they purchase a responder list. This is a list of people that have at least once responded to any kind of internet product offering. There are countless people that just love to respond to everything. These names are shuffled into your list. This truly does not make them an exclusive prospect for you.

So which vehicle is going to get you there with the best return on investment? Test and don't commit to a long term commitment. Stay away from any firm offering free leads. Does the post office give you free stamps to test? Every darn internet lead company is out to get your attention. I'd rather answer an internet lead producers ad giving free gas. At least I know that way I received something useful.

Youi want to increase your closing ratio, and lower wasted appointments and gas costs.

You forgot about the baby born long before the internet. Check the internet for Direct Mail insurance leads, where all the leads come back only to you. The initial cash outlay is higher. However if you plan on making a career of selling insurance, you will see that the return on investment is the true measure to evaluate. Your appointment rate is higher, your sales ratio is pumped up, and the average sales amount will make you proud.

Rehashed, recycled, and unsuccessfully sold insurance prospects hold your career from progressing faster. These are not true leads, just true grit.



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