Will Rogers, know the name? If you don't, you better get with it! Our target age market certainly does and they relate to Will Rogers. He died in 1935 and his funeral was at time the largest attended funeral in US History with 125,000 attendees.

Will Rogers is not an icon. He is bigger than that. From 1915 to 1942 (7 years after his death) he was the most popular person in the World! Not just America, but the World.

Things Will Rogers said then are relevant now. Our target market relates to Will Rogers and knowing some of his sayings is very helpful in developing and growing a relationship.

Will Rogers: An American Original is a great read. So is The Best of Will Rogers. These and many others can be found on Amazon and in almost any book store.

Occasionally I will say to a prospect, "Will Rogers is my favorite humorist and he said..."

Here are some good quotes:

· Things will get better - despite our efforts to improve them.

· The trouble with practical jokes is that very often they get elected.

· Mona Lisa is the only beauty who went through history and retained her reputation.

· Live in such a way that you would not be ashamed to sell your parrot to the town gossip.

· All I know is what I read in the papers.

· Don't let yesterday use up too much of today.

· A fool and his money are soon elected.

· There's no trick to being a humorist when you have the whole government working for you.

. Half our life is spent trying to find something to do with the time we have rushed through life trying to save.

· Everything is funny as long as it is happening to somebody else.

· The income tax has made more liars out of the American people than golf has.

· We don't know what we want, but we are ready to bite somebody to get it.

· We can't all be heroes because somebody has to sit on the curb and clap as they go by.

· I don't make jokes. I just watch the government and report the facts.

· Never let yesterday use up too much of today.

· Everything is funny, as long as it's happening to somebody else.

· Be thankful we're not getting all the government we're paying for.

There are thousands of them and it is in your best interest to learn a few of them. They are solid relationship builders with our senior target market.