As consumers our prospects should always know who they do business with. It makes no difference if it is you the agent or their favorite stockbroker. We can help our prospects by accessing information free and fully available to anyone by using this system.

"Mrs. Jones, how well do you know your broker? Have you ever conducted due diligence on your broker? It is available to you and it is provided to you by your broker's regulatory agency, the FINRA." FINRA is a self-regulating agency and provides this information as a public service. (Financial Industry Regulatory Authority)

FINRA keeps records about their members and it is available to anyone. Since it is available to anyone then it is also available to me. I am able to acquire this information about my prospect's broker and I often volunteer to obtain it for them.

"Mrs. Jones, would you like me to obtain the FINRA report on your broker? I think it is important to always know who you are doing business with and FINRA makes this information available."

I have obtained hundreds of them and given them to my prospects. It is all about information and being informed. This information is publicly available and it can be used to help build a relationship with your prospect.

Go to www.finra.com and order it online. Go to the investor page and on the right will be the box to look up the broker.

If you are getting the sources for your prospect there is also an 800 number. 1-800 289-9999

This is a free service and one which provides important information for you and your prospect.