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Thursday, September 18, 2008

Annuity Marketing Systems - Use Medical Declines To Sell More Annuities

This annuity marketing tip really works and will give you tons of prospects and the marketing work is done for you.

This is a built in sale with people who really want you to see them. Here is what you do...

· Find several LTC salesmen and invite them to a meeting. They will always be interested in new sources of revenue and marketing ideas.

· Offer them $20.00 for each LTC Medical decline they get. Pay them in cash when they give them to you. Another option is to partner with them on future sales, most will want a share of compensation and the LTC salesperson could be a door opener for you with the prospect.

· Call the MD (medical decline) and tell them you are working with their LTC agent (or have the agent call if they are sharing in future compensation) that even though they have been declined there is new information for them. Privacy concerns will need to be addressed and bringing in the LTC agent will help.

· Provide information listing options available to them for alternative LTC options. In many states proceeds from annuities can be exempted from spendown. (always confirm any information you provide)

· Move to a fact finder and see if their situation can be helped with an annuity.

· Prepare the close and make a sale.

We both know it isn't that easy but your new prospect will be about as easy a prospect as you'll ever find. If the agent wants to be more involved, take him with you. If a sale occurs, sharing compensation may be in order.

You can get tons of these prospects just by talking to the LTC folks, they have limited ideas what other options are available to their prospects.

There is no one who is doing this and it is almost unlimited prospecting because of this statistic I found the other day. LTC agents will sell 14 policies a year and half will be declined. Just think of those numbers!

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