Most insurance agency owners are rightfully confused if questioned on what exactly website should contain. Their main thoughts center on getting their insurance website on the internet so customers can buy their products. These insurance agency owners do not understand that you can not buy yourself in. Nor do they know many ragged appearing sites spend very little to get a traffic jam of visitors.

If you want visitors you can get them if you are willing to pay enough. But this is a temporary band aid to site visitation that you can get for free.

BEAUTIFUL WEBSITES COLLAPSE FASTER THAN DRAB UGLY ONES!

Hiring a graphic design firm to design your insurance website is a fatal flaw. Have you gone bonkers watching an overdose of the movie "Angels in the Outfield? When Kevin Costner says "build it and they will come" he actually had a deep belief. You must have been in an hypnotic trance that placed this saying in your subconscious mind, and ruled out reality into the twilight zone.

WELL IF YOU BUILD A WEBSITE, VISITORS WILL NOT COME

Beautiful, magnificently built old and new treasured travel sites, bring in millions of visitors each year. The wonders of the world are tourist traps, and rightfully so. Why stay at a cheap motel if you can splurge on a luxury resort? In the real world, visitors scramble to the locations where the masterpieces of design and beauty prevail. You are using real world logic in preparing your insurance website. It must be grander looking than any of your competitors. Spending huge sums of money you have a professional web service design your internet mansion. Flashing actions, colorful blending page color combinations, and a snazzy looking front page design heading. A real world masterpiece.

HEY BUDDY WAKE UP, THIS IS THE INTERNET WORLD NOT THE REAL WORLD

Take at look at the website giants Google and Yahoo for example. Plain white backgrounds, no flashing attention getters, their personal websites pale in comparison to your site. A 13 year old with no graphic skills could have made their websites. Google and Yahoo are smarter than you, they chose to be drab. They know visitors can read everything on a straight white background easier than any color blended combination. If you are professional, you don't have to flash it, at least that's their attitude. An award looking website, by itself will not bring in visitors.

YOU WERE MONEY SUCKERED IN BY TRYING TO MAKE YOUR SITE LOOK PROFESSIONAL

You let the website designers really burn you bad. All the emphasis was put on making you marvel at this beautiful site with some bells and whistles. They did not dig deep into the behind the scenes programming. You paid for designing and not for programming and that's exactly what you got. At least 80% of the insurance websites I examined were much better looking than mine. But they also left out the guts. The guts are what move you up in the rankings to drive visitors to your home site. Just look at the title of your site. Almost for sure it is your company name.

WHY DO YOU THINK IF THE VISITORS HAVE NOT ARRIVED YET, THEY EVER WILL?

Under "life insurance agency" there are 960,000 Google listings. Entering the search term "Johnson life insurance agency", I found a beautiful site with pictures, 3 office locations, and 21 pages of linked data. Let's see why all that in itself is an almost total waste.

1. The title of the page was the name of the agency. How many potential clients looking for life insurance in the United States are going to find this site? Had the title been changed to "Term life insurance, Saratoga Florida" that would have been a start.

2. The site was put on the internet in October, 1999 and still had a low Google rating of "1". This means very few visitors, average information contents, no other site linking to this one, etc. Consider that earning a Google ranking of " 3" means good content with key words, other sites linking to yours, and search word phrases bringing at least 100 outside visitors weekly to your site. Any site earning a coveted Google "4" ranking or above is usually more skilled at attracting visitors than web site look appearance.

3. The site designer never put in the site description... Like "Saratoga Florida term life insurance experts with 3 offices specializing in tow cost term life insurance and major medical health plans.
4. The almighty keyword phrases were missing. Searchers putting in terms like "Florida decreasing term insurance, low level term insurance rates, Saratoga Florida, major medical health plans" and none ending up seeing this website listed.

Above are 4 of only about 20 essential tools and tricks equipping the search engines to spotlight your website in the top 10 listings for a particular web search. Unless you only want your own customers to see your sight, tear down the billboards, lower the lights, and prepare to hire someone to go backstage, and fiddle around to herd the new visitors in.

Internet SEO engineers build or revamp insurance castles. You needed this engineer to map and plan your internet for maximum effectiveness. You have nothing to lose by completely starting over. Are you afraid an associate won't like your sight's look or whether you have heavy traffic stopping in?