Using a quality prospect list and a terrific postcard easily produces a 33% increase in leads. By injecting action verbs and descriptive adjectives it is possible to squeeze the bottle harder. The final makeover shoots boiling hot response to a 45%.increase. All this without spending a penny more

THE ORIGINAL SALES POSTCARD:

New Announcement

Dear Reader. we wanted to pass this information on to you. Our combined 95 years of home office experience has made us one of the top sellers of insurance, with our headquarters in Omaha. Nebraska. Everyone buys insurance, although it takes some convincing.

We are expanding to California, and need 3 new representative to fill the position of District Manager of Sales. Only the best managers qualify for a new paid Lincoln lease for a year. The best 12 also attend the convention at a resort in Maui, Hawaii. Joining a large firm like ours is good for you and your family.

If interested call 555-555-5555. Thank You.

THE REVISED SALES POSTCARD

The Dream Career Opening of a Lifetime Awaits You

Finally advance forward to bankers hours, while accumulating attractive benefits exceeding your wildest dreams.

Your full incentive menu includes sunny daytime work hours, a guaranteed salary, major medical health insurance, generous recruiting funds, an exclusive territory, and superior overrides on agents hired.

Of 110,000 California licensed agents, this massive initial list was examined and scrubbed down to 1%. You and 1,100 top-notch selling agents were keenly selected as having the highest caliber abilities.

When the three slots are filled, this offer will terminate. Pick up the phone and call Rich Moneymaker, our expert regional manager at 555-555-5555 between 9:00 and 5:00. To talk to Rich, beyond normal business hours, email him. Rich will respond quickly to your email sent to rmoneymaker at financialkingdom,com.

P.S. Rich will be locked in his office all next week, with the sole purpose of hiring three aggressive, and advancement orientated managers.

This enhanced postcard covers necessary sales points, and excites the prospect by injecting descriptive words.

Here's a spirited list of 50 descriptive adjectives shoving blah out, and ramming yeah in:

Dream, immaculate, priority, instant, elevated, frantic, remarkable, genuine, mysterious, sticky, precision, wildest, massive, optimistic, professional, top-notch, full, positive, generous, keenly, superior, slick, marvelous, reflective, progressive, heroic, ripe, persuasive, fantastic, outlandish, mammoth, increased, valuable, heavenly, outstanding, knockout, sparkling, motivational, priceless, healthy, positive, serene, rosy, famous, loyal, glorious, passionate, intelligent, magnetic, special, outstanding, and radiant,.

For the driving force that steers action pushing positive responses are 50 action verbs.

Capture, showcase, regain, dissected, opening, launch, focus, engineered, advance, navigate, achieving, howl, scrubbed, accumulating, yearning, aggressive, injecting, quicken, transforming, investigate, venture, predict, surprise, locked, exciting, tantalize, outmaneuver, ramming, scream, probe, shoving, interject, prove, astounding, overpower, witness, motivate, qualify, visualize, scrutinize, igniting, monitor, revealing, speculate, transmit, validate, tailor, succeed, forecast, unleash, inspire, and motivate.