Insurance companies battle each other for every type of coverage, coveting the prize of growing their base of loyal policy owners, Each year, the cost of being this exclusive endorsed carrier skyrockets upwards.

Why is AARP in the insurance marketing business?

This steals millions of prospects from qualified insurance agents. Look at AARP as a business. Which is more important? Empathy and concern for 1,500,000 agents or greenback money? Money, Non-Profit Money. Non-Profit money acquired to pay loyal and savvy directors, a large staff, and key executive salaries. Money gained to recruit additional members and step up offerings of insurance. In print buried among the 8 pages of company procedures, AARP explains that a chosen insurer pays a "royalty fee" to AARP.

The insurance underwriting company is found guilty of harming licensed agents. They think sneaking around to pay royalties and offsetting insurance agent commissions is absolutely honorable. A portion of the money an agent would receive goes into the coffers of AARP's non-profit budget. AARP has a deadly and unfair advantage over insurance agents. As a non-profit they receive massive postal discounts, and their printing costs are a write off. No wonder why they advertise, advertise, and advertise. The membership growth rate charts point highly upwards, likewise do the insurance policies sold though their direct marketing pros.

Just one 39,000,000 mailing, at $500 per thousand would cost $19,500,000 dollars to an insurance company not classified as being non-profit. To AARP, total costs are offset by extreme postal discounts and royalties paid by insurance companies. AARP easily has more ready cash available for promoting insurance "benefits" than 100 insurance companies combined.

They are aggressively slashing agents' throats. Agents are stuck in neutral, struggling to obtain a dozen qualified leads weekly. At the same time AARP gets back thousands and thousands, most with the premium paid, Not just a lead but an automatic sale.

AARP actions jamb insurance agents against a rock mountain. AARP is stealing prospects and clients and AARP chosen insurance companies are depriving agents of commissions. Bring your chisel; you have your work cut out. Insurance is not a "one shoe fits all" product. Members are bypassing experienced knowledgeable agents, experts in tailoring need matching coverage. Members can't do this by blindly buying insurance by mail. They will only discover the difference when the need to use it occurs.

Become David fighting Goliath.

Auto insurance, Homeowners Insurance, Long Term Health Care Insurance (ltc), Investment Programs Medicare Supplement programs, and Supplemental Health Insurance and more. AARP is increasing trying to cover more territory. Few insurance companies and their agents "specialize" in all these types of insurance. That is an incredible portfolio range of insurance coverage. But frankly how good is AARP endorsed insurance. It is not a scam, but who at AARP takes the time to examine the members' needs?

Property and casualty agents get out your ax. Whack into that standard coverage. You can provide lean discounted rates with offering multiple discounts for combining their home and cars with one carrier. Plus you add on many riders for each insured persons special coverage. Has AARP ever offered an umbrella policy? My agent convinced me to purchase a $2,000,000 umbrella policy covering me against any catastrophic claims or jury awards against me. All for $79.00 a year.

Financial Planners pull out your power drills to explore. Cracking an AARP endorsed Mutual Fund with balanced investment products can prepare members for a safe retirement without leftover holes.

A nursing home is a poorly staffed home where poor people wait to die. Is this what a member truly desires?

Long term care and Medicare Gap health specialists have to carry a piercingly bright spotlight. Enlighten AARP members with alternative options essential to their long life and health. Increased benefit term and inflationary options, plus home care benefits in their current plan do not suffice. Share light and piece of mind and body paybacks your top-notch plan gives.

Stop the AARP onslaught on your market. Start targeting AARP members almost exclusively. You are the insurance professional not the AARP chosen insurer or AARP itself.

Fight fire with fire. Otherwise you are going to let yourself get burned. Your insurance skills and tools can handle many hot sales. Profitably aim for AARP members starting today.